GA4 Cost Import EN

Free

GA4 Cost Import EN

22 Lessons

This course is for people who use GA4 at an advanced level.
Do you want to make GA4 dashboards where you can see the overall MER of your project?
Then this course is exactly for you!

How is it working? Check the video below 👇

Looking for other courses on GA4?

Topics Covered

After completing the course, you should be able to import costs from marketing channels other than Google ads into GA4 and be able to create advanced reports directly in GA4 and BQ. Without using paid tools 🥳

0. Before you start

What is GA4 cost import?

What will we do in this course?

Technology stack and costs

Clean up your UTMs

1. Exporting cost data to Google Sheets

Facebook / TikTok / Linkedin to Google Sheets

Overview

Google Apps script for cost import

Create your config spreadsheet

Copy the Google Apps Script

Create your Google Sheet for cost data

Run the script

2. Uploading cost data to SFTP server

Google Sheets to SFTP server

Overview

Create an account on Bluehost

Create an SFTP account

Create a Keboola account

Create data source in Keboola

Create data destination in Keboola

Create a Keboola flow

3. Import cost data to GA4

SFTP server to GA4

Overview

Create a data import in GA4

Import public key to SFTP server

Run the cost import manually (optional)

Check the quality of imported data

Meet Gabriel Jurco

Google Analytics evangelist in 6clickz
6 years in digital marketing and 9 years in business
4 years in measurement marketing and data
experienced business owner
creator of GA4 News newsletter by 6clickz
consulting international e-commerce projects with 9+ figure ARR