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Google Analytics 4 - Implementation Toolbox

  • 24 Lessons

Don't want to waste your time on full-day trainings or buy expensive 40 hours long GA4 courses? 🥴

Then this Toolbox is exactly for you!

You can complete the checklist in 1 day, do the basic settings, and don't have to worry about the end of Universal Analytics anymore.
Get now

Meet Gabriel Jurco

  • Google Analytics evangelist in 6clickz
  • 6 years in digital marketing and 9 years in business
  • 4 years in measurement marketing and data
  • experienced business owner
  • creator of GA4 News newsletter by 6clickz
  • consulting international e-commerce projects with 9+ figure ARR
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Topics Covered

There are only 4 simple chapters.

  • The 1st chapter is on setting up your GA4 property and doing the basic settings.
  • The 2nd chapter is a simple guide to configuring the most necessary events via GTM.
    • You can do it even if you are a beginner in GTM.
    • The lessons are designed for both e-commerce and lead gen.
  • The 3rd chapter is about how to use reports.
  • The 4th one is on setting up important connections.
✌️ After completing this guide step-by-step, you should have a proper basic setup and not worry about July 1st (end of Universal Analytics).

0. Introduction

How to use the GA4 Toolbox Essentials
  • 2 mins
  • 4.04 MB
Preview

1. Create and setup your account

Learn how to create a GA4 and do the most basic must-have settings.

1.1. Create GA4 property
    1.2. Configure enhanced measurement
      1.3. Exclude internal traffic
        1.4. Set data retention
          1.5. Enable Google Signals
            1.6. Configure referral exclusion list

              2. Configure your events with GTM

              Learn how to configure the most essential events for GA4 using GTM - the most robust method for setting up GA4 to your website.

              2.1. Intro to GTM and dataLayer
                2.2. GA4 Configuration
                • 2 mins
                • 13.2 MB
                2.3. Event view_item
                  2.4. Event add_to_cart
                    2.5. Event remove_from_cart
                      2.6. Event begin_checkout
                        2.7. Event add_shipping_info
                          2.8. Event add_billing_info
                            2.9. Event purchase
                              2.10. Event generate_lead

                                3. Learn how to use reports

                                Learn how to use standard reports in GA4 and how to adjust them to meet your reporting needs.

                                3.1. Events and conversions
                                  3.2. Customize report navigation
                                    3.3. Import non-Google cost data
                                      3.4. Create custom reports through Explorations

                                        4. Setup account connections

                                        Learn how to connect BigQuery, Search Console or Google ads to your GA4 property to make the most out of it.

                                        4.1. Google ads linking
                                          4.2. BigQuery linking
                                            4.3. Connecting other Google accounts