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pmax script

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PMAX script

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This script will help you efficiently analyze the performance of PMAX campaigns. It provides 5 key metrics in easy-to-understand charts based on 180 days of data. The data is segmented by platforms. The script is easy to deploy, and the results are visualized in Looker. You have the option to see breakdowns as detailed as by day, week, or month.

You will receive the script along with the instructions via email.

Are you curious about how and where you can use this script? Check out the video.

Function of the Script:

The PMAX script enables tracking statistics based on ad placements (shopping, video, display network, DSA). We monitor:

  • Costs

  • Conversions and their value

  • Clicks and impressions

Technical Solution:

  • Data is retrieved from the Google Ads API and stored in Google Sheets.

  • Sheets serve as a data source for Looker, where the data is visualized.

Visualization:

  • Includes 5 graphs, color-coded by ad placements.

  • The total amount for the selected period is highlighted in black.

Key Benefits:

  • Enables tracking data over a longer period (recommended: 180 days).

  • Flexible analysis options (by days, weeks, or months).

  • Simple trend comparison.

It is important to note that the data from the script may not always be 100% accurate, as their quality depends on the precision of the information provided by the Google Ads API.

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