GA4 Essentials EN
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0. Introduction

How to use the GA4 Toolbox Essentials
1. Create and setup your account

1.1. Create GA4 property
1.2. Configure enhanced measurement
1.3. Exclude internal traffic
1.4. Set data retention
1.5. Enable Google Signals
1.6. Configure referral exclusion list
2. Configure your events with GTM

2.1. Intro to GTM and dataLayer
2.2. GA4 Configuration
2.3. Event view_item
2.4. Event add_to_cart
2.5. Event remove_from_cart
2.6. Event begin_checkout
2.7. Event add_shipping_info
2.8. Event add_billing_info
2.9. Event purchase
2.10. Event generate_lead
3. Learn how to use reports

3.1. Events and conversions
3.2. Customize report navigation
3.3. Import non-Google cost data
3.4. Create custom reports through Explorations
4. Setup account connections

4.1. Google ads linking
4.2. BigQuery linking
4.3. Connecting other Google accounts

2. Configure your events with GTM

Learn how to configure the most essential events for GA4 using GTM - the most robust method for setting up GA4 to your website.

10 Lessons