How to use the GA4 Toolbox Essentials

How to use the GA4 Toolbox Essentials

This quick video walks you through how to use the toolbox.

It’s a DIY guide to set up and forget your GA4 implementation doable in 1 day.

It’s designed for people who don’t have time to watch online tutorials, read Google documentation, or buy a 40-hour long course.

There is a lot of bullshit on the market, so we focused on creating highly valuable content

based on our best practices with GA4

There are 4 simple chapters.

  1. The 1st chapter is on setting up your GA4 property and doing the basic settings.

  2. The 2nd chapter is a simple guide to configuring the most necessary events via GTM.

    1. You can do it even if you are a beginner in GTM.

    2. The lessons are designed for both e-commerce and lead gen.

  3. The 3rd chapter is about how to use reports.

  4. The 4th one is on setting up important connections.

After completing this guide step-by-step, you should have a proper basic setup and not worry about July 1st.

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0. Introduction

  • How to use the GA4 Toolbox Essentials

1. Create and setup your account

  • 1.1. Create GA4 property
  • 1.2. Configure enhanced measurement
  • 1.3. Exclude internal traffic
  • 1.4. Set data retention
  • 1.5. Enable Google Signals
  • 1.6. Configure referral exclusion list

2. Configure your events with GTM

  • 2.1. Intro to GTM and dataLayer
  • 2.2. GA4 Configuration
  • 2.3. Event view_item
  • 2.4. Event add_to_cart
  • 2.5. Event remove_from_cart
  • 2.6. Event begin_checkout
  • 2.7. Event add_shipping_info
  • 2.8. Event add_billing_info
  • 2.9. Event purchase
  • 2.10. Event generate_lead

3. Learn how to use reports

  • 3.1. Events and conversions
  • 3.2. Customize report navigation
  • 3.3. Import non-Google cost data
  • 3.4. Create custom reports through Explorations

4. Setup account connections

  • 4.1. Google ads linking
  • 4.2. BigQuery linking
  • 4.3. Connecting other Google accounts